Putting The 'Human'
Back In HR
Human Resources is more than just payroll, benefits, and turnover, it's about your most valuable resource.
Human Resources consultanting.
A new company needing strategic brand strategy and marketing infrastructure in order to compete in a saturated professional industry.
A strategic brand audit found gold, particularly opportunities for positioning and messaging that aligned with their core values. As other similar firms were presenting the more generalist side of HR, we instead presented a more 'human' side to HR, which resonated with a target audience whose corporate culture aligned with such an approach.
Not only were we better able to attract our target audience, but we also attracted the handsome contracts of some large municipalities.
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