CASE STUDIES

Putting The 'Human'
Back In HR

Human Resources is more than just payroll, benefits, and turnover, it's about your most valuable resource.

Case study for consulting firm

CLIENT

Human Resources consultanting.

CHALLENGE

A new company needing strategic brand strategy and marketing infrastructure in order to compete in a saturated professional industry.

SOLUTION

A strategic brand audit found gold, particularly opportunities for positioning and messaging that aligned with their core values. As other similar firms were presenting the more generalist side of HR, we instead presented a more 'human' side to HR, which resonated with a target audience whose corporate culture aligned with such an approach.

RESULTS

Not only were we better able to attract our target audience, but we also attracted the handsome contracts of some large municipalities.


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We are lucky to have worked with many companies, across different industries. Here is a sample. Take a look, and let us know if any of these solutions would be a good fit for your business.

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