Let's Execute:
Jobs To Be Done

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Marketing strategy graphic

JOB TO BE DONE

GROWTH STRATEGY

Abe Lincoln once said, "give me six hours to chop down a tree, and I'll spend the first four sharpening the axe." A metaphor that speaks of both preparation and efficiency.

We often talk about how to "Plan first, then Execute," but this is more than some catchy slogan or metaphor. It's our way to ensure that what we do for you is as efficient and productive as possible. And it all starts with a plan.

  • Customer Avatar
  • Customer Value Journey
  • Growth Scorecard
  • Brand Messaging
  • Growth Levers
  • Ah-ha Accelerator
  • 90 Day Gameplan
  • Predictable Sales
  • Revenue Maximizer
  • Funnel Mapping
  • Entry Point Offers
  • Traffic Boost
Web design and development

JOB TO BE DONE

WEBSITE DESIGN & DEVELOPMENT

A website needs to be a tool for your business, visually standout, be mobile responsive, and be easy to manage. Design is our rock-solid foundation, so your website will always be visually impactful, whether viewed on desktop, mobile, or anything in between. And with our 17 years of Wordpress development experience, you can rest assured that your website will always serve your business, and keep you in control.

  • Web Design
  • Wordpress Development
  • Mobile Responsive
  • Custom Functionality
  • Landing Pages
  • VR Solutions
Social media marketing

JOB TO BE DONE

DIGITAL MARKETING

Digital marketing can mean a lot of things: social strategy, email marketing, PPC, SEO, and so on. But what is it, really?

It's really only about starting an Ideal Sales Conversation.

How can we better put your prospects in a position to say 'yes?'

  • Content Marketing
  • Email Marketing
  • Facebook Advertising
  • Google Ads
  • Instagram Advertising
  • Marketing Funnels
  • Referral Campaigns
  • Retargeting
  • Review Building
  • Ringless Voicemail
  • Search Engine Optimization (SEO)
  • Text Marketing
  • YouTube Advertising
Ecommerce graphic

JOB TO BE DONE

E-COMMERCE

Adding an e-commerce component to your website can be a game-changer. It opens your doors to new audiences, it's open 24/7, and could be the income stream that helps you achieve your goal of predictable, sustainable growth.

  • Woo Commerce
  • Shopify
  • Transactional Emails
  • Cart Abandonment
  • Fulfillment Strategy
Graphic design graphic

JOB TO BE DONE

GRAPHIC DESIGN

The visual communication of your brand is like your elevator pitch--a first impression that can be lasting. So you want to get it right, and keep it right.

Whether for print or digital, our graphic design service can ease the burden, and offer the consistency you need.

  • Advertising Assets
  • Brand Identity
  • Brand Standards
  • Print Advertising
  • Logo/Brochures/Cards/Etc
Copywriting graphic

JOB TO BE DONE

COPYWRITING

Is your message getting across?

Messaging can be one the hardest things to do for your brand. Copywriting today is more than clever words and sentences. It's purpose is to resonate, both empathetically with your audience and with our modern digital environment. First, you have to know your people, then you need to know the environment in which you are speaking. Today it can be construed as an art, a science, or both. Regardless, the goal is still to catch attention, educate and empower your audience, and inspire action with engage-worthy and persuasive copy.

  • Websites
  • Video Scripts
  • Lead Magnets/EPOs
  • Case Studies
  • Email Automations
  • Sales Funnels
  • Paid Advertsing
  • Explainer/Infographic
Customer journey graphic

JOB TO BE DONE

CUSTOMER JOURNEY MAPPING

This is how strangers become buyers, and eventually, raving fans of your business.

We can't optimize what is undocumented, so defining the customer journey is crucial for both acquisition and retention. We've identified eight stages of the customer experience, and each one carries equal weight. It's a cyclical process, so if we get it right, our efforts are compounded.

We help plug the holes in the bucket, then we let the water in.

  • Customer Value Journey:
    • Awareness
    • Engagement
    • Subscribe
    • Convert
    • Excite
    • Ascend
    • Advocate
    • Promote
Paid advertising

JOB TO BE DONE

PAID ADVERTISING

Paid ads can be the quickest way to achieve more awareness and new customers. But it can also be a method for reengaging with your audience, and providing more value to them.

Either way, the formula is value=revenue. The paid channels available have the potential to amplify your brand and expedite your growth goals. This is when things can get a little exciting.

  • Facebook Advertising
  • Google Ads
  • Instagram Advertising
  • YouTube Ads
  • LinkedIn Advertising
  • Other Industry-specific Channels
  • Conversion Funnels
Content marketing graphic

JOB TO BE DONE

CONTENT MARKETING

This is strategic copywriting. A framework, with tools and strategy, to create and repurpose content for multiple channels, with utmost efficiency in mind.

What if I told you that all you needed was to shoot seven videos, and that would cover your content for an entire year? Would you do it? Of course you would.

  • Video Content
  • Facebook Content
  • Instagram Content
  • LinkedIn Content
  • Twitter Content
  • YouTube Content
  • TikTok Content
  • Google My Business
  • Website Blog
  • Educational Content

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Zafha executes jobs to be done

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