GOOGLE YOUR BUSINESS | BZ1122
November 8, 2022
- Narrow the focus: Local SEO vs. National SEO
- Local SEO is not only for local business.
- Forget TikTok? How to use video on Google Business Profile to help build your brand and drive traffic.
- More with less: How just 30 minutes of Local SEO optimization per week can make all the difference
GOOGLE MY BUSINESS: THE NUTS AND BOLTS
Regardless of the nature of your business, having a local online presence can be a game-changer for your discoverability and awareness-generating campaigns. Google My Business (aka Google Business Profile) is a necessary channel for your SEO efforts, and with it comes several benefits:
MAKES IT EASIER TO FIND CUSTOMERS WITHIN YOUR AREA
Google My Business (GMB) is a powerful tool to enhance your local SEO strategy (the process of optimizing your online presence to attract more customers from your specific geographical area).
BUILD AUTHORITY FOR YOUR BUSINESS WITH GOOGLE REVIEWS.
According to a survey by BrightLocal, only 3% of people surveyed said they would contact a business with 2-star ratings or less, and 77% of consumers established that they ‘always’ read user reviews when they consider a business.
RUN GOOGLE ADS SEARCH EXTENSIONS
There is also the possibility to use your Google My Business profile to run local searches or Google Maps ads if you want to boost your results more quickly.
Google Ads allows you to connect your GMB profile to your ad account and enable local extensions which are a type of ads that contain useful local information such as a business address, the distance from their location to your place, and a clickable call to action button.
COMMUNICATE WITH YOUR CUSTOMERS THROUGH GOOGLE MY BUSINESS MESSAGES
Last but not least is the ability to send messages through the GMB platform. Leaving your business phone number or social media contact isn’t enough, since most customers would instead instantly message you than give you a call.
Advertising Makes It Happen
These pants were way before their time. Somehow, there was a Code of Silence on the comfortability and practicality these non-binding man-pants delivered. Perhaps due to the simultaneous popularity of the ‘Hungry Man’ TV dinner, these fantastic Karate knickers went Missing In Action until more recent outdoor industry clothing retailers (ie. Kuhl, Prana, etc.) brought them back to the main stream.
Next Time, We Get To Know Your Customers
Next month we’ll revisit the first step of any marketing effort. We’ll take a deep dive into researching and documenting your target customer so that they get what they need (value) and we get what you need (revenue).
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