Recognized by Inc. Magazine as one of "America's Fastest Growing Companies" for two consecutive years, Seeking Health of Bellingham experienced a plateau in 2016. During our 6 months working with Seeking Health we developed marketing strategy and the assets to go with it. And despite the immense challenges and expectations, we helped make this strong company even stronger.
User Experience (UX) Design
In the supplement industry, education is key. When beginning our journey with SH, we were surprised to see that no local education existed. The business model had relied almost entirely on their funnel of external web properties. The result? New traffic was greeted with products first while information was lacking locally. Our solution was to bring the education home. Greet the customer first with resources, and then lead them to their optimal solution.
Efforts to support this strategy included the addition of an educational blog, marketing material that simplified the effectiveness of products, and a rewards program that offered incentive to new and existing customers.
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