Marketing is what we do, but before money is spent on promotion, ducks need to be in a row. Our preparation comes in the form of research. We study your business, your competitors, and your industry, looking for opportunities to maximize your capabilities.

This research begins with a Strategic Brand Audit, where we investigate the Seven Brand Nodes that influence your brand in the competitive landscape.

We evaluate the strengths and weaknesses of your Unique Value Proposition (UVP), plus outline the capabilities and bandwidth of your business.

A snapshot of the competitive landscape. We look at both direct and indirect competitors, strategy and model shifts, potential disruptors, and map with a SWOT analysis. Here we also explore relative opportunities to add additional value to the marketplace.

We conduct a Persona Audit as part of the overall Brand Audit. This is when things start to get interesting. What we discover in this Node will influence the remainder of our efforts, and will heavily influence our results. We explore variance between actual audience vs. optimal audience, and develop updated Primary, Secondary, and Negative Personas.

Where do you fit relative to the competition? We explore your key differentiators and define who you can be to your audience. This is where we define your voice.

Here we review your existing messaging and look for opportunities to clarify and differentiate. We outline key messages that are in line with your UVP and organizational capabilities.

We identify active sales touchpoints and communication channels, and look to clarify communication strategy. We look to create unity across the board, but also looking to execute nuance where appropriate.

An audit of all marketing and content assets to ensure they support your brand strategy. This includes everything from your website, print materials, brand standard guide, and digital ads. We ask that these assets be put in a cloud folder we will provide.

We are happy to provide inquiring business owners and/or managers with a short-form Strategic Brand Audit which covers all Seven Brand Nodes, and highlights areas of opportunity. This is free of charge.

“Yeah, right. Nothing is ‘free…’”

No, seriously. We feel that you should not be the only one to invest into this. How often are you asked to spend money up front and have faith in the process without it being reciprocated? Well, we’re changing that. Yes, we will be happy to provide you with our FREE short-form Strategic Brand Audit that caters to your current needs. Your only payment will be in the form of giving us an opportunity to work with you. Thanks in advance.